Perennial herb to 1.5 m tall. Stems erect, rough. Leaves toothed. Basal leaves ovatelanceolate, to 15 cm long, to 10 cm wide, petiolate. Stem leaves smaller, petiolate. Capitula solitary or a few together, to 10 cm across; summer to autumn. Ray florets reddish purple, greenish at apex. Disk florets orange. Achenes about 3 mm long. Pappus a crown of short scales. [Rudbeckia purpurea L.]
USA
E. pallida (Nutt.) Nutt. from central USA is a perennial herb to 1 m tall with entire leaves, solitary capitula and purplish drooping ray florets to 10 cm long.
Source: (2002). Dahlia. In: . Horticultural Flora of South-eastern Australia. Volume 4. Flowering plants. Dicotyledons. Part 3. The identification of garden and cultivated plants. University of New South Wales Press.
Flowers white.
Echinacea purpurea 'Leuchstern'
Flowers purplish red.
Echinacea purpurea 'Robert Bloom'
Flowers deep crimson, suffused with mauve.