Erect shrub to about 5 m tall with rusty-hairy new growth. Leaves to about 6 cm long and wide, oblong and toothed at first, becoming cupped, stiff and leathery. Flower clusters axillary, partly obscured within the leaves; winter to early spring. Flowers pink or occasionally white, with segments bent back. Fruit 2-3 cm long, ovoid, beaked.

WA.

May be confused with H. conchifolia, which has serrated leaves.

Source: Spencer, R.; Molyneux, B.; Mathews, D. (2002). Proteaceae. In: Spencer, R.. Horticultural Flora of South-eastern Australia. Volume 3. Flowering plants. Dicotyledons. Part 2. The identification of garden and cultivated plants. University of New South Wales Press.