Pieris floribunda (Sims) Benth. & Hook.

Shrub to 2 m tall. Branchlets mostly downy hairy and also with bristly hairs. Leaves 4-7 cm long, elliptic to ovate, margins saw-toothed. Flowers in terminal branching clusters to 10 cm long, individual flowers white, ridged, pouched between the sepal lobes; spring. Fruit round to ovoid.

SE North America

Alternate leaves; bristly hairs and pouched, ridged flowers.

Source: Spencer, R. (1997). Ericaceae. In: Spencer, R.. Horticultural Flora of South-eastern Australia. Volume 2. Flowering plants. Dicotyledons. Part 1. The identification of garden and cultivated plants. University of New South Wales Press.

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kingdom Plantae
phylum   Tracheophyta
class    Magnoliopsida
superorder     Asteranae
order      Ericales
family       Ericaceae
genus        Pieris D.Don