Bushy shrub to about 2 m tall, often shorter and spreading, with thin, fissured bark. Leaves narrowly obovate, mostly 5-12 cm long and 1-3 cm wide, becoming hairless above, hairy below; margins toothed. Perianth 5.5-6.5 cm long, cream or rusty brown with greyish tube; May-July. Style curved and bent below the tip. Fruits numerous, 2-3 cm long.

Common name refers to the distinctive 'furry' flower heads.

SW WA.

Source: Spencer, R.; Molyneux, B.; Mathews, D. (2002). Proteaceae. In: Spencer, R.. Horticultural Flora of South-eastern Australia. Volume 3. Flowering plants. Dicotyledons. Part 2. The identification of garden and cultivated plants. University of New South Wales Press.