Leaves mostly obovate, to about 10 cm long often with a powdery wax. Flowers up to about 30 in a terminal cluster on a stalk to about 15 cm long, yellow; spring.
Most plants sold under this name are probably ornamental hybrids and their cultivars.
Source: (1997). Primula. In: . Horticultural Flora of South-eastern Australia. Volume 2. Flowering plants. Dicotyledons. Part 1. The identification of garden and cultivated plants. University of New South Wales Press.