Primula auricula L.

Leaves mostly obovate, to about 10 cm long often with a powdery wax. Flowers up to about 30 in a terminal cluster on a stalk to about 15 cm long, yellow; spring.

European Alps

Most plants sold under this name are probably ornamental hybrids and their cultivars.

Source: Jepson, A.; Spencer, R. (1997). Primula. In: Spencer, R.. Horticultural Flora of South-eastern Australia. Volume 2. Flowering plants. Dicotyledons. Part 1. The identification of garden and cultivated plants. University of New South Wales Press.

kingdom Plantae
phylum   Tracheophyta
class    Magnoliopsida
superorder     Asteranae
order      Ericales
family       Primulaceae
genus        Primula L.